Gramsci theory

 Gramsci theory.

The developed concept of cultural hegemony, that social class dominate society by: their life = normal, natural and common sense. Therefore other social groups accept these values and class these as a normal way of life. This meaning that low social classes will always be shown as negative as they are unable to have the same lifestyle as middle class people. This would effect representations as all representations of youth will always be contrasted with middle class youths. Thus meaning that if the lower class youths are not living up to the standard of the middle class youths then they will always be looked down upon within society. By looking at this theory we are able to see that the media always still within the hegemony of the higher classes as these are seen as more acceptable. Also that they do not take into consideration how other people live within society.